Monday, July 9, 2012

Ironclad Spotlight – Joe Mauer Autographed Baseball with “Well Played Mauer” Inscription

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This week’s Ironclad Spotlight is a baseball signed by Twins 2012 All-Star catcher Joe Mauer with the inscription “Well Played Mauer”. Not familiar with the inscription? It’s from a series of commercials video game developer Sony created as a promotion for the video game, MLB: The Show.  The commercials feature hilarious situations in which Mauer squares off against a fictional VP of the PS3 Softball Team, Kevin Butler.

Soon after its release, the commercials went viral leading the catch phrase, “Well Played, Mauer” to become a well used phrase among Twins fans. Even announcers have been known to say it after Mauer makes a spectacular play behind the plate or drives in a few runs at the plate. For some behind the scenes details about the commercials, check out this interview Game Informer did with Mauer in 2010.

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